As a business, being clueless about something as important as this is a … Find out more about how we use your information in our Privacy Policy and Cookie Policy. When romantic high-school comedy Clueless (1995) was released, it was immediately vaulted into cult-status and firmly stapled as one of the most original teen-flicks of the 1990s. Revisit your UVP, knowledge of your target audience, and set clear goals that will form the foundation of your brand strategy. When she can't get a teacher to give her a better grade, she and her friend Dion match him up with another teacher to make him happier... and maybe a but laxer on his expectations. Find out more about how we use your information in our Privacy Policy and Cookie Policy. Tai Frasier (Brittany Murphy), a grungy artist with a trusting disposition and a clueless grasp of high school popularity, transfers to Cher's school. You can change your choices at any time by visiting Your Privacy Controls. Paramount and MTV share a parent company in Viacom, leading to a synergy that helped align the film’s aesthetic spirit with its target audience. Shallow, rich and socially successful Cher is at the top of her Beverly Hills high school's pecking scale. Inspired by their success, Cher takes under her wing Tai, a "clueless" transfer student. Why should your audience spend two hours watching your movie? Amy Heckerling’s Clueless is a modernized twentieth century Emma which can be viewed in many different aspects. | 'Original' is perhaps a term wrongly applied since it is based on the queen of romance Jane Austen's Emma (1815) . Cher soon realizes that she wants a boyfriend herself, but no one seems right. HuffPost is part of Verizon Media. Again, you should know the ins and outs of your target customer. They are very successful, but Cher realizes that she needed a makeover herself in a spiritual way. Cher Horowitz and her friend Dionne, two of the most popular sophomores in school, play matchmakers for two teachers. Though good-natured, Cher is naive and caught up in a superficial lifestyle revolving around expensive clothes and the social hierarchy of her high school. The director has made it that with or without prior understanding of Emma, Clueless … To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. HuffPost is part of Verizon Media. In fact, the role won her the 1994 MTV Movie Award for "Best Villain" and "Breakthrough Performance". When a girl named Tai transfers to Cher's school, she and Dion give her a makeover and attempt to find her a boyfriend. Her external demeanor at first seems superficial, but rather it hides her wit, charm, and intelligence which help her to deal with relationships, friends, family, school, and the all-important teenage social life. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. 3. Taglines Ex: Our movie is about zombies that attack ninjas. | Ex: Mid-west, male college kids who love zombie movies. However, Tai sparks up a romance with cheerful skateboarding stoner Travis Birkenstock (Breckin Meyer). Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. You can change your choices at any time by visiting Your Privacy Controls. One day, they spot a new girl at school, Tai, and decides to do a makeover on her. Several misfires take place, due to poor communication, before she finds the Baldwin of her dreams. She goes through a spiritual makeover and realizes that there's more to life than clothes and popularity before she finds the boy of her dreams. Heckerling’s lingo masks some subversive humor, as her script refers to periods as “surfing the crimson wave” and the scene in which Tai excitedly exclaims that the students “got Coke here!” With this makeover, she learns about caring for others, going through pain, and love. 1. Who is your primary target audience? Cher and Dionne befriend Tai, and decide to give her a makeover to improve her social standing. Cher Horowitz (Alicia Silverstone) is a wealthy, popular 15-year-old living in Beverly Hills with her widowed father, Mel (Dan Hedaya), a successful and high-paid lawyer. Plot Keywords Cher and Dionne are best friends who live in Beverly Hills. Synopsis Ex: Fangoria says: Funniest zombie movie since Shaun of the Dead! Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps.

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